Meaningful Social Connection and Combating Isolation
“…we should support the development of pro-connection technology to promote healthy social connection, create safe environments for discourse, and safeguard the well-being of users”
Technology companies should … “intentionally design technology that fosters healthy dialogue and relationships…”
The Need for Boomers
According to studies by Allianz, Merrill Lynch, and Edward Jones, the majority of Americans aged 55+, regardless of wealth status, believe that personal/family non-material legacy (stories, experiences, values, family history, etc) is the most important thing to be remembered for.
“What people have an appetite for is to pass a large part of themselves along to the next generation, and… that dialogue is not happening”
-Ken Dychtwald Ph.D., founder, and CEO of Age Wave
Stories Untold
"In general, all the supposed evil that big social media does seem down to lack of humanity. Algorithms and machine learning cannot behave with empathy. Over-targeting to the point of frustration is unlikely to be a conscious human action, but a human would certainly have set it in motion. If you have to forego micro-targeting to achieve positive feeling and a captive and committed audience, that is a decision worth taking."
The New Rules of Social
Our personal and anecdotal view of human history is mostly lost due to Social Disconnect caused by social, physical, and technological factors. People simply aren't sharing deep, intimate, authentic or personal content because the right platform, purpose-built and market-focused on life story & legacy, one that guarantees privacy, security, and content ownership, isn’t yet available… until now!
The Digital Mask
"The persona is a complicated system of relations between individual consciousness and society . . . a kind of mask, designed on the one hand to make a definite impression upon others, and, on the other, to conceal the true nature of the individual" (Jung 1953, p. 192).
We as people tend to wear digital online masks to create a narrative and/or perspective of ourselves that isn't entirely real or authentic. And without the balance that Personal Media brings to the Digital Media ecosystem (Digital Sanctuary), we as people are not documenting a genuine, authentic life story or legacy for ourselves, our families or for future generations.
We are losing the individual perspective of our personal & family history and not capturing and sharing deep, intimate, personal stories/content/feelings because there wasn't a platform purpose-built for this with the privacy/security or content ownership necessary to earn our digital trust.
The KinCapsule platform is the solution to this problem and bridges this gap.
Generational Disconnect
Generational Disconnect
More than 30 million North American households are "empty nesters" with adult children. Multigenerational families represent about only 3% of total households, in Canada.
Disintegration of Families
Approximately 50% of all American and 40% Canadian marriages end in divorce.
Mental Illness
More than 5 million Americans and almost half a million Canadians are living with dementia and Alzheimer's. This will increase in many jurisdictions by 127% by the year 2025 which will result in a physical loss of connection and the sharing of history, stories and information.
Geographical Disconnect
Almost 23% of the Canadian population are immigrants with a majority under the age of 45.